Print Design

The intent of the Sober City Guides is to promote sober activities to patients within different locales. This was an existing project reimagined: a print component for the centers that would draw the viewer into the web version (that uses the same design elements) to digest more. What makes this campaign special is the implementation of the design style, which embodies what the BrightView brand aims to evolve into in the future. Using a mix of photos, illustrations, and friendly information design and textures accomplishes the goal of being approachable, cheery, and useful to patients. The guides also feature a fold with an inch offset, leaving the city name behind as a tab for the reader to easily identify. There will likely be more Sober City Guides in the future, and I’ve enjoyed leading the visual charge for an initiative that will promote healthier, happier lives for patients. Click the link to view the web versions!

One of the first brochures I ever made was during my summer internship with DM Clinical Research. Though not responsible for the copywriting, I was happy with how I was able to take a plethora of suggestions/content ideas and organize them into a condensed form for use as a company leave-behind at conferences, tabling events, research site waiting rooms, etc. This project was a practice in quickly becoming a subject matter expert to effectively design for stakeholders on a deadline. I learned a lot about layering different textures, photos, and effects, and the result is something of which I am very proud.

These annual report designs were a class project and competition I participated in during college. Over the course of a few weeks, I created designs to present to a local foundation for a chance to have my work used for their 2019 and 2020 annual reports. Though my designs weren’t picked, I was passionate about helping an organization that has little to no marketing support. I was able to make the two annual reports harmonious with each other but still different, and I even got my designs professionally printed for the presentation. The ecoREHAB annual reports introduced me to my love for print and information design: I see projects like this to be a fun challenge.