BrightView Health Social Media: Graphics, Templates, Brand Refresh
BrightView Health // Fall 2022–Present
I visually shaped BrightView’s social media presence to fit an ongoing brand overhaul. Content writing is all taken from a social media coordinator, but I was allowed total creative freedom with all social media graphics. Additionally, I created 4 templates in all of our brand colors for others to post employee/partner spotlights as well as patient/inspirational quotes. All social media pieces are distributed across all social channels, and I’ve enjoyed aiding the content team to boost engagement and improve our social presence for both internal and external stakeholders.
OnTrack App: Mobile App Design & Prototype
Personal // Spring 2022
OnTrack is a project I created to practice interactive/UX design and prototyping using Figma. I enjoyed linking the various user interface elements and screens together, and I hope to get more experience with projects like these on a larger scale. I am happy with the simple, sleek result; this is an app I would definitely use if it were developed!
Winter Holidays: Social Media Series
Digital Corps // Winter 2021
This social media series is something I saw through from pitch to posting. Essentially, I thought sharing about various winter holidays during the college winter break would create engagement while students were off campus. This was my first experience with creating carousel posts. I improved my graphic skills with the holiday illustrations and learned a lot through my research for these as well.
TV Board Project: Illustration & Animation
Digital Corps // Fall 2019–Winter 2022
At the on-campus creative agency where I was employed, there was a TV board installed vertically outside the office. For two and a half years of my college career, I was on an ongoing internal project to create slides for announcements, holidays, fun facts, etc. The idea was to make pieces that were eye-catching and easy enough to grasp while walking past the board in the hallway. I learned how to both illustrate and animate because of being assigned to this project. With full creative freedom, I was able to grow significantly as a designer. Click the link to view the animation I made for the “This Week in Tech History” slide series! More animations are included on my Motion Graphics page.
Holiday Mocktails: Digital Blog & Social Media Campaign
BrightView Health // Winter 2022
For this project I was asked to create the visuals for a holiday campaign to encourage patients to make mocktails, not cocktails, over the holidays. The holidays are often a trigger for those in recovery to relapse, so I was happy to create cheery graphics in support of this endeavor. The campaign consisted of both a digital blog post and a set of social media visuals.