Brand/Identity Design

This was a personal project I took upon myself for practice and personal growth. I chose to reimagine a commodity brand whose look and feel I thought needed some work. I wanted to put a fun, clean spin on it. Here is how I reimagined Eggland's Best's logo and hypothetical campaign pieces.

I was approached via a connection with the proposition of creating the musical art for an original musical, written by a musician and Broadway-mentored artist. The logo for the production was pulled from the art I created, which symbolizes the far-reaching control and confidence that the main character (an architect) regains over her life. The art is used on the musical website, t-shirts, and various print pieces promoting the event.

Deirdre, a Musical Legend is a production co-created by the same client for which I did art for Wait for Her, the Musical. This musical is still in the works, but the process of picking a color palette and working within the Celtic inspiration was something I had a lot of fun with. Collateral with the art and logo coming soon!